A pressure ulcer is localised damage to the skin and the soft tissue beneath it, almost always over a bony point such as the heel, hip, tailbone, shoulder blade or back of the head. Pressure ulcer damage begins when sustained pressure cuts off blood flow to the area, depriving cells of oxygen until tissue starts to die. Because the injury often begins beneath intact skin, a pressure ulcer can be well established before any visible mark appears. Anyone can develop a pressure ulcer, yet older adults, people with limited mobility, hospital patients and long-term wheelchair users carry the highest risk. The most important truth about a pressure ulcer is simple: the earlier a pressure ulcer is recognised, the easier the response and the better the outcome.